MailChimp versus GetResponse Deliverability Test

MailChimp versus GetResponse Deliverability Test

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MailChimp Open Rate -- after the email is delivered, is it opened?

MailChimp Open Rate — after the email is delivered, is it opened?

Let’s talk about MailChimp versus Get Response.

I did some seed testing using both services.

I sent identical emails

Seed testing is where you take two or three different types of emails and you run identical tests on each service, to test for deliverability.

You’re looking at whether the email makes it to Yahoo, Gmail, AOL email, Hotmail addresses and the like.

Do the emails make it to the inboxes?

So I did some seed testing on both the Get Response and the MailChimp accounts to test deliverability.

Get Response only had a 100% deliverability to Gmail, Yahoo and AOL. This was not surprising, because Get Response has all the bells and whistles on their platform.

MailChimp also had a 100% deliverability rate. And the emails showed up quickly using MailChimp.

I hit Send, within 30 seconds it was hitting the inboxes on all of my accounts.

This was using the MailChimp free version and the paid version of Get Response.

The free version of MailChimp doesn’t have an autoresponder that welcomes new opt-ins with a “Welcome to My List” emaiil, but it does have deliverabilty, and that’s more important.

If you pay the MailChimp upgrade of $10/month, you get the autoresponder welcome email as well as the deliverability.

Important! You must set the SPF record to get good deliverability. See our SPF record article.

GetResponse Ties with MailChimp for Inbox Deliverability
  • Deliverability
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