We may earn money or products from the companies mentioned in this post. More information in Affiliate Disclaimer.
Welcome to our MailChimp review.
With their iconic cartoon chimp, and playful design, MailChimp is probably one of the first newsletter tools that comes to mind.
This is due, in no small part, to their far-reaching marketing campaigns.
But does being well-known always mean a top-quality product? Let’s take a closer look.
MailChimp’s pricing can be a little confusing to begin with, but let’s split it into two parts.
First of all, they have a free plan.
This is aptly called “Forever Free” and allows you to have up to 2,000 subscribers and 12,000 emails a month.
It’s worth noting that you will not be able to access some of the support channels (such as email and chat) on this plan, or advanced tools such as their automation.
Plus there will be a small MailChimp ad at the bottom of your emails.
Next they have their “Growing Business” plan, which offers the extra support and features, but the price is dependent on your subscriber numbers.
This is the monthly payment option.
They also have a “Pay as You Go,” which allows you to buy email credits, and may make more sense for people who don’t send emails too often, or have too many subscribers, but want the extras.
The MailChimp Dashboard
The MailChimp dashboard is a pretty plain affair, but you can see things such as your audience growth and recent campaign statistics here.
You also have quick access to recent activity.
To create a new email campaign you can either choose it from the main menu, or click the button in the top right of the page.
You then name your campaign and choose the type, from a regular email, to A/B testing, or even Facebook ads, which is a new addition.
We’ll just create a regular HTML email.
To begin with, you’ll be shown both theme, and template, options to choose from.
You can save your own templates and use them too.
Once you’re in the editor you’ll see the tools to the right, and the preview pane on the left.
Pop-up tips help you to get your bearings, which can be useful for first-timers.
What you see here is a test newsletter for one of our sister websites.
As with other drag & drop tools, you can choose blocks from the right pane, and drop them into the design on the left.
Here’s an example of adding an image and caption block.
You then edit the content in the right pane, which you can also style with a few options.
Clicking on any other box also allows you to quickly edit sections.
The knowledge base is in easy reach from here, and works as a useful overlay, keeping the editing window underneath so you don’t lose any of your work.
Once you’ve completed your campaign, you can save and send it.
MailChimp Automation Tool
MailChimp offer marketing automation, although it’s really not that user-friendly.
Other services, such as ActiveCampaign, offer a useful flow-chart view, while MailChimp’s is a basic list where it’s quite hard to create dependencies between automatic emails.
You have to know where to look to find triggers and other info, and the simplicity that works well for other parts of the site simply lead to a dull experience here.
If automation is your main concern, we’d recommend looking elsewhere.
One of the benefits of being a big fish in the email marketing space means that people want to bask in your limelight.
Third Party MailChimp Integrations
This is good for MailChimp users, though, because it means a ton of integrations are available.
You can connect services to help build your lists, or sell your wares with these ecommerce add-ons.
You can also use integrations to help engage your subscribers, perhaps with SurveyMonkey or Twitter.
There’s pages and pages, so definitely something for everyone.
MailChimp Ease of Use
MailChimp is easy to use, with it’s simplicity in design and drag & drop editor, and this probably adds to its widespread popularity.
The reporting is thorough and contains basically everything you need, including client, geo- and social media tracking, as well as Google Analytics integration.
Quite a few tools are available on their freemium plan, and you can have up to 12,000 emails and 2,000 subscribers, which isn’t a bad deal.