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Social Pilot groups allow you segregate and cluster different social media accounts by category.
I have two landscaping clients.
Their Facebook audiences are interested in the same content.
They like to see gardens, patios, walkways — stuff landscapers can provide for them.
So I create a Social Pilot Landscaper group consisting of Landscaper 1 and Landscaper 2 Facebook accounts.
Then I can post to the Social Pilot group rather than each landscaper separately.
When my post goes out, both of my landscaper Facebook groups will receive it.
The Social Pilot groups don’t have to both be on Facebook.
You could have one audience on Twitter, another on Instagram, and then three more on LinkedIn.
Social Pilot Groups save you a boatload of time posting content to audiences who enjoy the same types of images and videos.