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It then makes sense that marketing automation is one of their key features, along with performance tracking and excellence in customer support.
After 18 years in the business, it’s worth checking in to see how the innovators now fare against other, younger tools.
So let’s jump in and have a look.
Let’s begin with their pricing structure, which is slightly unique, in that you get access to all features at every tier, and the difference between them is solely how many subscribers you can have.
Lower subscriber numbers, such as up to 500 subscribers, it costs $19 a month with AWeber.
You get ALL of their tools for that $19.
ActiveCampaign is $17 a month, and does not include landing pages or email automation.
AWeber Dashboard Layout
Once you’re inside your dashboard, it’s quite easy to reach all the areas, and most make sense.
If you scroll down you can see some basic stats in regards to your most recent newsletters.
You can also easily create a new message by clicking the dropdown from the upper right.
AWeber Drag & Drop Email Builder
Let’s choose the drag & drop email builder for now.
Once you’re within the editor, you can access the templates from the right hand column.
You’ll find quite a good range, although there isn’t an option to preview beforehand, but you can easily cancel your option from below if you’re not happy.
If you need more than one column in the email, I’d recommend choosing a template that contains them, to make your life a little easier.
The elements are all on the left, and clicking anywhere on one will bring up the options.
Once you’re happy then you can save and send.
You can send it easily as a scheduled post, or you could also use the newsletter as part of a Follow Up series.
If you want to create a series, then you create a subject and you can also decide the interval and the sending window, which can be handy if you want to send something at a particular time of the week or day.
The AWeber Series Builder
You’ll then be taken to the series builder.
Once you create other emails within this series, they will be added to the list, which you swap and edit as you please.
As mentioned earlier, AWeber‘s version of marketing automation is called Campaigns.
You can access this form wherever you are via the menu at the top.
If you’ve created autoresponder campaigns, like the follow up series we just saw, these will also be shown here.
Basically because, in effect, that is what their marketing automation is.
The triggers for email campaigns are either from someone subscribing, or when a tag is applied.
Then you can choose three options from the left, either send a message, wait, or apply a tag.
AWeber certainly offers an easy way to create autresponders.
AWeber also has a form creator.
But it’s worth looking at, as there are some interesting options, such as allowing you to set how often it displays, whether you prefer it just once, or once every few days.
To access the main menu here, you click on the dropdown on the left.
And then if there are any advanced options you can click through on the right to see them.
You can also toggle sections on and off from above the template choice section.
AWeber App Integrations
There’s also a healthy list of integration options available from the My Apps section in the menu bar.
For example, you can use the Etsy app to drop your products straight into your email, or post to Facebook.
AWeber Has Excellent Customer Support
One of the areas that AWeber shines is it’s support.
Not only are they fast and friendly, they also have a helpful blog along with videos, podcasts and webinars to help their subscribers get the most from their email marketing.
AWeber‘s list management makes it relatively easy to automate list management, as well as applying tags to users.
You can easily track and analyse sales via AWeber, and it’s done in a way that’s easy enough to manage for even complete beginners.